Xanadu the Musical
“I would have no hesitation in recommending Lara Shannon Consulting to handle all facets of a national publicity and marketing campaign, no matter the industry or client. Lara was appointed to the role of national publicist for Xanadu the Musical, despite having no direct previous musical theatre publicity experience, her exemplary track record in other fields provided me with the confidence that she could do the job and yield the necessary results. We were not disappointed! Lara is smart, resourceful and well liked. Her passion, commitment and media relationships resulted in fantastic media coverage nationally … she did an amazing job and I look forward to the day we get to work together again."
Mark Pennell – Producer
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Xanadu the Musical launched in Melbourne's Docklands on March 3, 2011. Lara Shannon Consulting was appointed to handle the publicity and star-studded Opening Night extravaganza during Xanadu’s eight - week Melbourne season.
Significant press, radio and TV coverage was secured nationally for the musical, whilst Lara was also responsible for the management of Olivia Newton-John’s media appearances coinciding with the musical’s launch in Australia.
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