About Us

Lara Shannon Consulting prides itself on providing clients with a strategic and results-driven public relations and marketing service that is specifically tailored and packaged to suit a client's individual needs and objectives.

With proven experience and results in delivering highly successful national publicity campaigns for a wide range of clients, we deliver far more than just media coverage. From developing national marketing and publicity plans, to providing services and advice on advertising, social networking, website and video production, government relations and much more, we can assist clients across all areas of the marketing mix.

First established in London in 2001, with a focus on environmental and consumer affairs issues, Lara Shannon Consulting is now a Melbourne based consultancy with national reach and international affiliates.

To make an appointment with Lara Shannon Consulting phone 03 9592 4001 or
0415 076 015, or email lara@larashannon.com

About the Director - Lara Shannon

As a hands-on Director, Lara Shannon believes strongly in trying to make a difference in the world and has been working to raise awareness of environmental, social change and general consumer issues in Australia and the UK for over 16 years. In this time, Lara has worked across the corporate, government and not-for-profit sectors, in a wide range of media, advertising and public relations roles.

After completing a Bachelor of Arts (Communication Studies) at the University of South Australia, Lara worked as a radio talk back producer and print journalist, before moving into advertising and public relations (PR) roles.

Deciding she wanted to make a difference in the world in her early twenties, Lara joined the World Wide Fund for Nature (WWF), developing and fronting a diverse range of corporate social responsibility partnerships and environmental awareness campaigns. Lara then went on to work with Planet Ark, securing a number of high profile partnerships on their behalf. This included the high profile annual Toyota National Tree Day campaign.

Moving to the UK in 2000, Lara joined the Direct Marketing Association tasked with addressing consumer and legislative issues relating to the social and environmental impact of direct mail. During this time, Lara established her own specialist PR and social marketing consultancy in London, spearheading the launch of Planet Ark in the UK.

Since then, Lara has developed and implemented many successful high profile environmental, consumer advocacy and celebrity-fronted awareness campaigns for a wide range of clients. And, with a personal interest and background in performing arts, Lara decided to expand her work into the entertainment industry and take on publicity campaigns within this area.

Lara Shannon is also an experienced TV presenter and MC, having hosted regular environment segments on children's TV shows, award presentations and social events, as well as being a media spokeswoman and ambassador for a number of organisations and products.

Lara continues to work as a TV and video presenter and is the national media spokeswoman for Keep Australia Beautiful.