Keep Australia Beautiful
As the national publicist and spokeswoman for Keep Australia Beautiful, Lara is responsible for their day to day media relations and raising awareness of all national Keep Australia Beautiful initiatives and programs.
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Xanadu the Musical
Lara Shannon Consulting was appointed to handle the national publicity for the Australian launch of the surprise Broadway hit musical, Xanadu the Musical, which premiered in Melbourne on March 3, 2011.
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Beauty Mate
Beauty Mate is an Australian made men’s grooming range launched in early 2008. Lara Shannon Consulting has provided support across all areas of the business, from developing and implementing the national PR and marketing strategy, to establishing a cause marketing partnership with the Prostate Cancer Foundation of Australia and securing Shannon Noll as the brand ambassador during the roll out into retail.
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Freelance Writing/Editing
As a freelance writer and editor, Lara writes for a wide range of consumer, business and industry magazines
and corporate publications.
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Wirra Wirra 'Work of Art'
Lara Shannon Consulting was responsible for the promotion of the Wirra Wirra 'Work of Art' campaign which saw one of the world's largest bottles of wine constructed out of corks at Melbourne's Southbank in March 2010.
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Butt Littering Trust
The Butt Littering Trust's vision is to achieve a cigarette Butt Free Australia. The Trust has recently engaged
the services of Lara Shannon Consulting to raise awareness of the butt littering issue and increase the national
profile of the Trust and its activities.
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Australian Direct Marketing Association (ADMA)
Lara looked after the media relations for this peak marketing industry body, with a focus on addressing and
promoting a wide range of consumer and industry governance issues relating to mail, phone, mobile and online
marketing.
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Planet Ark
In her role as the Corporate Marketing Manager for Planet Ark Australia, Lara developed and secured a number
of high profile environmental partnerships and campaigns. Following a move to London, Lara spearheaded the launch of Planet Ark in the UK together with Planet Ark Founder, Jon Dee, and has been a Planet Ark spokeswoman in Australia and overseas.
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UK Direct Marketing Association (DMA)
Through her work with the DMA UK, Lara was responsible for addressing consumer privacy and key
environmental issues facing the industry. Lara worked with government, consumer groups and industry to
encourage and promote responsible direct marketing practices.
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World Wide Fund for Nature (WWF)
During her time with WWF, Lara's primary role was to develop corporate sponsorship, sales promotion and
licensing partnerships, and other green marketing publicity initiatives. Lara was also a media and event
spokeswoman for WWF.
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