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Lara has developed numerous corporate partnerships and public awareness
campaigns on behalf of the national Keep Australia Beautiful (KAB)
organisation since her return from the UK in 2004.
Lara works closely with the media, industry, community groups and
government at all levels to influence positive behavioural change for the
protection of the environment. This includes raising the profile and involvement in the iconic Tidy Towns Awards, the Sustainable Cities and
Clean Beaches Awards, and other KAB grassroots environmental initiatives.
Lara has also been responsible for growing and fronting the annual Keep
Australia Beautiful Week campaign, helping it to become a successful and
widely recognised annual environmental event. KAB Week is supported
each year by a number of well-known Australian celebrities, householders,
businesses, community groups, local government and schools.
Check out example campaigns below : |